{"product_id":"northbound-tee","title":"NorthBound Tee","description":"\u003cp\u003e\u003cstrong\u003eNORTHBOUND TEE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe foundation of the brand.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eNorthbound Tee\u003c\/strong\u003e is made for those who are always moving forward—on the bike and in life. Inspired by the freedom of the ride and the mindset to keep chasing what's next, this heavyweight oversized tee is designed to become an everyday essential.\u003c\/p\u003e\n\u003cp\u003eCrafted for comfort with a structured fit, it's built to handle long rides, late nights, and everything in between. Clean, durable, and made to be worn hard, this is the piece that represents what Northbound stands for: progress, independence, and never standing still.\u003c\/p\u003e\n\u003cp\u003eHeavyweight cotton. Oversized fit. Made to last.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKeep moving. 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